Formação e Internacionalização da Sociedade de Consumo Norte-Americana 1870-1930 / Spreading the American Advertising to Latin America: 1890-1945
AUTOR(ES)
Durand, José Carlos Garcia
DATA DE PUBLICAÇÃO
24/11/2005
RESUMO
From 1870 to 1929, the US economy moved to a system strongly intensive in consumption goods. When the main cultural, political, social and economic basis of the modern "consumer society" was built into the country, it's spread to other countries fast and successfully started (1900-1929). The role of American government, private corporations, advertising agencies, and other players is examined. This text is a partial result of an on going larger investigation, dealing with the history of advertising and marketing in Brasil, from its origins to present days, in a sociological framework.
ASSUNTO(S)
publicidade: estados unidos brasil consumo: estados unidos brasil cultura de massa: estados unidos brasil
ACESSO AO ARTIGO
http://hdl.handle.net/10438/3046Documentos Relacionados
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