Festival de Verão de Salvador: Significado para o turismo, a música independente, a economia e o marketing da cidade

AUTOR(ES)

Carolina Santos Petitinga

DATA DE PUBLICAÇÃO

2009

RESUMO

The music festivals give visibility for the cities and play an important role in the local economy by the creation of employments and revenue. They attract business, companies, visitors and qualified professionals. They also function like alternatives for the distribution of the music and launch the career of new artists. Many cities become well-known and be part of the vocation planning of many tourists because of the festivals they promote, some of them world famous. This dissertation concerns on the importance of these festivals on tourism, the creation of employments and revenue, the independent music and image making for a destination area by the case study of the Festival de Verão Salvador. By the review of the specific literature, qualified interviews and stratified sampling research collected in loco, the next step was the use of the standard methodology for the economic impact studies of events.

ASSUNTO(S)

turismo cultural comunicacao music festivals cultural tourism festivals economic impact festivais de música festivais impacto econômico

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