Explanatory model to the configuration of the distribution channel of new automobiles in Brazil. / Modelo explicativo para a configuração do canal de distribuição de automóveis novos no Brasil.

AUTOR(ES)
DATA DE PUBLICAÇÃO

2006

RESUMO

Along the time the configuration of the distribution channel of new automobiles was altered. At the beginning the distributors acted in an isolated way representing only one manufacturer. After the opening of the Brazilian market to the exterior, in the beginning of the nineties, tendency was verified for the formation of distribution groups representing one or several brands. Like this, this text looks for proposing an explanatory model to the configuration of the distribution channel of new automobiles in Brazil. For this it was developed a case study of exploratory-conceptual nature through qualitative resources. It was verified in the limited bibliography about distribution of special goods, in dissemination material of the sector of distribution of automobiles and in interviews accomplished with dealers representatives and assemblers, the presence of three variables that can constitute the model. These three variables are: economical-financial capacity of the distributors, the consumer s behavior and legal atmosphere. Then a model was built that presents as result three possible organizational forms to the distributors: isolated and one brand, group and one brand and group and several brands. In that way, it is waited with this thesis to contribute for the understanding of the historical evolution of the sector, as well as to aid in the analysis of future tendencies of the distribution of new automobiles in Brazil.

ASSUNTO(S)

configuração do canal de distribuição distribution channel configuration automotive sector distribution distribuição setor automotivo

ACESSO AO ARTIGO

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