EVALUATION OF A CORPORATE PLANNING MODEL - THE CASE OF PETROBRAS / AVALIAÇÃO DO MODELO DE PLANEJAMENTO ESTRATÉGICO DE UMA EMPRESA - O CASO PETROBRAS

AUTOR(ES)

ANDREA BELFORT DE ANDRADE SANTOS

DATA DE PUBLICAÇÃO

1996

RESUMO

The objective of this dissertation is to evaluate the planning model developed at PETROBRAS, focusing its evolution and structure. With this aim, some planning methodologies are described, in order to create a theoretical framework that can provide basic criteria to evaluate the planning process adopted by the Company. Next, the results of a case study carried out at this Company are presented,describing the evolution of the Strategic Planning process, the power relations and the actors involved in this process and their responsibilities. Finally, some proposals,based on the theory discussed and appropriate to the observed reality are presented, aiming at improving the Planning Process.

ASSUNTO(S)

metodologias de planejamento planejamento adaptativo corporate planning model planejamento estrategico modelo de planejamento empresarial adaptive planning methodologies of plannin strategic planning

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