Estratégias intersetoriais das organizações do turismo de natureza: enfoque na competitividade

AUTOR(ES)
DATA DE PUBLICAÇÃO

2009

RESUMO

In the atmosphere of competitiveness, the nature tourism organizations need to possess good relationship with several sections organizations, because of them result the tourist products composition and their attractiveness. In this sense it is fundamental the implementation of strategies, that seek to promote partnerships that can enlarge and to strengthen the mark of opportunities to develop this section. For their characteristics, the nature tourism, that depends essentially on the environmental conservation, doesnt survive without the support of the public section and third section (main responsible for the conservation), as well as in the use way (conscious) on the part of the private section. Before this context, the cooperation strategies, among them the intersectorial, can represent a middle for the invigoration of the section and of their organizations. Like this, this study had as objective analyzes the contribution of the intersectorial strategies in the organizations that act in the segment of the nature tourism, in the municipal districts of Blumenau, Pomerode and Gaspar, inserted in the Blumenau (SC) Region, focusing the actions to the section competitiveness. For this, it was used as methodology the qualitative research, aided by the descriptive technique, interviewing representatives of 32 organizations (public, private and the third section) active in the tourism of this area. The results of this study demonstrate that the intersectorial strategies are incipient and they doesnt contribute directly with the nature tourism development. The one that happens are intersectorial strategies focused the competitiveness of the urban tourism exclusively. Though this area presents a great potential for the nature tourism, visualized by the few investors of this section. Before this scenery, to this section becomes more competitive, it is fundamental the importance recognition of the nature tourism for the several sections of these municipal districts. It is stood out that the intersectorial cooperation can be a way for improve and strengthen this tourist segment

ASSUNTO(S)

turismo competitividade organizações turísticas tourism organizations turismo de natureza competitiveness estratégias intersetoriais nature tourism intersectorial strategies

ACESSO AO ARTIGO

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