Estratégias colaborativas na indústria brasileira de jogos eletrônicos
AUTOR(ES)
Alexandre Souza Perucia
DATA DE PUBLICAÇÃO
2008
RESUMO
This study was developed based on the concepts of collaborative strategies having, as the empirical field of analysis, the Brazilian electronic games industry. The main goal of this study was to identify in which activities collaborative strategies are present among game developers, based on the orientation of the CPC Matrix (CHILD et al., 2005). The empirical research was conducted with companies belonging to the Brazilian Game Developers Association (ABRAGAMES) and data was collected in two phases: a quantitative survey which gathered information from 22 ABRAGAMES associated companies, and interviews conducted with nine companies. The results show the tendency towards the internalization, by the companies, of most activities needed for games development. However collaborative strategies were identified in Publishing, Art creation and Development activities. These strategies provided developers with better flexibility to face environmental instability, collective rents with joint new product development, co-specialization, economies of scale, mutual learning as well as process improvement and reduction of uncertainty
ASSUNTO(S)
produção interorganizational relationships redes interorganizacionais administracao collaborative strategies internalização das atividades estratégias colaborativas
ACESSO AO ARTIGO
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