ENTREPRENEURIAL CHAINS: A STUDY OF COMPETITIVENESS OF A FOOD RETAIL CHAIN IN RIO GRANDE DO SUL. / REDES EMPRESASIAIS: UM ESTUDO DE COMPETITIVIDADE DE UMA REDE VAREJISTA DE ALIMENTOS DO RIO GRANDE DO SUL

AUTOR(ES)
DATA DE PUBLICAÇÃO

2004

RESUMO

To cope with a very turbulent scenario and rapid socioeconomic changes, where there is an ever-increasing capacity requirement of learning how to change paradigms, the companies have been seeking new competitive postures to assume a versatile behavior with great strength to adapt to new times. To keep pace with, and adapt the company to an environment of deep changes, in a competitive market, is a challenge for any management model. By virtue of this statement, this paper has the objective to verify if the participation of the companies of the food retail sector, in chain-like organizational structures, increase competitiveness. In line with this sense it was decided to analyze a food retail chain, called Mercados Redefort, with affiliates scattered all across the state of Rio Grande do Sul. For the development of this paper the descriptive research method and survey techniques were used. The formula utilized for calculating the samples for finite populations had as subjects 81 entrepreneurs of a total of 94 Redefort associates, and the research instrument was a questionnaire whose result led to the following conclusion: the surveyed companies inserted in this entrepreneurial chain managed to become more competitive in their work segment, with actions planned by the chain. It was also realized that there is a need to take more advantage of the members in activities related to marketing, and the requirement to professionalize the negotiating sector with its suppliers. It is essential to circulate its information in a more effective manner for the chain.

ASSUNTO(S)

engenharia de producao redes comércio varejista marketing de rede competitividade engenharia de produção

ACESSO AO ARTIGO

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