Education, volunteer work and enterprise social responsibility: "amigos da escola" and other forms of participation. / Educação, trabalho voluntário e responsabilidade social da empresa: "amigos da escola" e outras formas de participação.

AUTOR(ES)
DATA DE PUBLICAÇÃO

2008

RESUMO

The thesis deals with a research that looks for the intersections among education, volunteer work and Enterprise Social Responsibility (ESR), in the current historical moment of the capitalist society, concerning what started being called "flexible accumulation". The "Amigos da Escola" project, implemented by Rede Globo de Televisão, is the biggest ESR project in education in Brazil and encourages the development of volunteer work in public schools. The analysis demonstrates that the modifications that happened in the last decades in the volunteer work format in the social field are related to a set of palliative actions, developed during the term of capitalist society, to attenuate the social crisis caused by the structural unemployment, together with the social rights being reduced to the minimum possible and redirected to individual responsibility. Moreover, the social responsibility activities improve the image of the enterprises which develop them, as well as their products and, therefore, are translated in an increase of profit. Based on the worth theory of Karl Marx, leaving from the concept of work in general as a potentially emancipating activity and the concept of work in the capitalist society as a necessarily inherent and involuntary activity, and, considering that nowadays, to make the "employability" profile it became necessary the development of volunteer social activities by the worker, its possible to conclude that the volunteer work linked to ESR actions becomes involuntary, forced, when it constitutes the group of assignments and conditions of the individual work strength selling relationships in the capitalist society, for it increases the possibility of monetary fulfillment of value-added in circulation, before competition. The education is the major field chosen for the development of ESR actions due to the fact that it propitiates a detachment of the assisting perspective, which has a pejorative tone and the approach to the perspective of social sustainability, which has great acceptability. The field research, qualitative, in the form of case study and ethnographic inspiration, was done in two state public schools registered in the "Amigos da Escola" project and showed: that most of the individual volunteer work is not continuous, and therefore contributes in nothing to the development of the schools activities; that there is a unanimous rejection towards the project from Rede Globo among the interviewees, who dont notice any improvement or change in the school after it was registered; that, despite the denial of the project from Rede Globo, the participation nature of the volunteers in the school is identical to the one that is presented in the material that the project sends to all the registered schools, in which the participation is not related to the democratization of management processes, but to the execution of previously determined tasks; that the enterprises choose schools that serve the most lacking social groups, in economical terms, to develop their Social Responsibility actions, for its where the social tension is more latent; that, if the "Amigos da Escola" project offers any advantage, it is for Rede Globo, which projects for itself an image of a company that invests in social activities.

ASSUNTO(S)

responsabilidade social da empresa trabalho voluntário education amigos da escola volunteer work enterprise social responsibility amigos da escola educação

ACESSO AO ARTIGO

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