Diferença entre homens e mulheres na propensão em adotar produtos e serviços tecnológicos
AUTOR(ES)
Fontes, Maria Alice Moreira
DATA DE PUBLICAÇÃO
2006
RESUMO
The construct Technology Readiness (TR) and its instrument of measure Technology Readiness Index (TRI) defined by Parasuraman (2000), refer to people¿s propensity to adopt digital technological products and services. The TR can be viewed as an overall state of mind resulting from mental drivers and inhibitors related to optimism, innovativeness, discomfort and insecurity. These facets combine into a complex way for produce distinct groups of individuals (explorers, pioneers, skeptics, paranoids and laggards) with different traits of behaviors connected to the adoption of technological products and service. This study had as its objective to evaluate the applicability of the TRI in the Brazilian context, through the replication of the scale on a sample of 336 adults consumers (168 men and 168 women) resident in the state of the Rio de Janeiro, segmented by age groups, educational level and monthly family income. The results show that, in the sample analyzed, as culturally the technology is linked to values of a male society, men presented a higher propensity in adopting technological products and services than women. However, this hypothesis was not confirmed in the analysis segmented by age groups.
ASSUNTO(S)
comportamento do consumidor inovações tecnológicas
ACESSO AO ARTIGO
http://hdl.handle.net/10438/3712Documentos Relacionados
- Tratamento cirúrgico dos aneurismas da aorta abdominal: existe diferença dos resultados entre homens e mulheres?
- Marcadores de diferença e produção de si na prostituição entre homens
- INADEQUAÇÕES DIETÉTICAS EM ATLETAS: UMA COMPARAÇÃO ENTRE HOMENS E MULHERES
- Medidas acústicas e aerodinâmicas em cantores: comparação entre homens e mulheres
- Distúrbios musculoesqueléticos em extremidades superiores distais entre homens e mulheres: resultados de estudo na indústria