DeterminaÃÃo dos principais atributos da logÃstica de suprimento na agroindÃstria ervateira do ParanÃ. / Determining main supply logistic attributes in the matà agro-industry in the state of ParanÃ, Brazil.

AUTOR(ES)

LÃo Mathias Miloca

DATA DE PUBLICAÇÃO

2005

RESUMO

The purpose of this work was to analyze Supply Logistic among suppliers and industries of the matà (llex paraguariensis) agro industry chain in the State of ParanÃ, Brazil, with the industries registered at FIEP â Federation of the Industries of the State of Paranà â in 2005. Exploratory research was used to identify how Supply Logistic is recently being applied, and Stated Preference Techniques to determine the most important supply logistic attributes for the formation of the ideal scenery in this correlation. Mateâs Industrial operations and productive regions were included, and a brief historical on this activity in Paranà State, as well as its recent position in this chain. The theoretical referential is based in the Business Logistic and the Supply Logistic considering these activities as strategic management tools in the search for the competitive edge. Stated Preference Techniques have been successfully used in the marketing and logistic areas as a way to evaluate hypothetical, although realistic, scenarios of the interviewer preferences on products and services. The choosing of this technique was important for the development of this work allowing comparison between real scenarios and wanted hypotheses. Results obtained can be considered meaningful since they demonstrate that Supply Logistic can be improved between suppliers and industries in which some attributes, determined as important in this relation by the Stated Preference Techniques such as the quantity of matà supplied and thickness of the stem, are not being met by the current scenario, and has interfered in the competitive capacity of the entire mate agro industry chain in the state.

ASSUNTO(S)

matà agro industry stated preference techniques agroindÃstria de erva-mate logÃstica de suprimento tÃcnicas de preferÃncia declarada economia regional supply logistic

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