Criação e apropriação de valor no sistema agroindustrial do vinho do Vale dos Vinhedos / Value creation and appropriation in the wine agribusiness system of Vale dos Vinhedos
AUTOR(ES)
Carla Maria Schmidt
DATA DE PUBLICAÇÃO
2010
RESUMO
What motivated the realization of this research was to study complex organizational structures, since such forms - little explored empirically - have been active in the current economic scenario. Moreover, investigations in this field are important, since the literature regarding this subject does not present a consensus on the impact and performance of these organizational models. Therefore, this research contributes with a greater understanding on complex organizational systems, by investigating a network inserted in the agro-industrial system of wine, in Vale dos Vinhedos - RS. This is a rural region formed by wineries, grape growers, hotels, restaurants, inns and craftworks. Within this complex system, it occurs several collective actions, with special mention to the acquisition of the Indication of Origin Label of fine wines, in 2002. This certification affects several actors in the collective system, but the impact of the action on the agents involved is unknown. Therefore, this study identify how the network of Vale dos Vinhedos enables the value creation for the collective actors involved, as well as analyses how the value appropriation occurs between the agents. The empirical data were obtained through interviews and questionnaires conducted with wineries and grape growers. Econometric and descriptive methods were used to analyze the data. In relation to the first method, regressions were performed and the data were organized in a panel model. The main results point to a value creation scenario in the investigated network. The Indication of Origin Label has a positive impact on the sales of fine wines from wineries and also has a positive influence on the sales of common wines of these firms, leading to a formation context of externalities. The survey also found that the certification has a positive influence on the local wine producers income. However, regarding to the appropriation of the value generated by the network, it became evident that the actors have different gains. The results suggest that wineries can appropriate more the value created by the network than the growers. It should also be noted that the network enables value creation for other stakeholders, such as hotels, restaurants, shops, inns and crafts, since it promotes the generation of positive externalities as: increasing numbers of tourists, employment generating, recognition of the region around the country and abroad, strengthening of various shops in the region and valuation of rural properties. In general, the research shows that the gains and the sources of value creation in networks outweigh the risks and costs of such collective systems. This study presents relevant contribution, especially when considering that Vale dos Vinhedos is a model for other regions of the country, since it is a pioneer in terms of geographic certification in Brazil.
ASSUNTO(S)
coletivismo collective systems grape growers. networks redes complexas valor (administração) value appropriation value creation vinho wine network wineries
