Comunicação nas relações de trabalho: análise crítica de vozes da comunicação organizacional no Brasil / Communication in working relationships: critical analysis of organizational communication voices in Brazil

AUTOR(ES)
DATA DE PUBLICAÇÃO

2009

RESUMO

This dissertation seeks a critical reflection on the communication in working relationships in the context of organizational communication in Brazil. Beginning with the preliminary investigations on this field of knowledge, we noticed that discussions about this subject have not expressed enough analyses supported by aspects that form contemporary transformations in the world of work. This scenario proposes an understanding: how certain scholars, and the Brazilian Association for Business Communication (ABERJE), both considered representative voices from this field, comprehend the relationships between organizations and workers through communication. From this main objective, we developed this dissertation, in short, in two steps. First, we analysed important voices of scholars from field of organizational communication. Second, we analysed the magazine published by ABERJE. This analysis of the magazine have been supported by studies of sociology of work; it help us to understand changes about the world of work. Finally, we verified that the field of organizational communication, from its hegemonic thinking based on strategic management, tries to plan communication strategies that can help organizations in their attempts to mobilize the subjectivity of the worker to rationality of organizations.

ASSUNTO(S)

communication associação brasileira de comunicação empresarial (aberje) work comunicação organizacional comunicação interna. internal communication comunicação organizational communication brazilian association for business communication (aberje) trabalho

ACESSO AO ARTIGO

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