Comunicação e cultura: amálgama e fragmentos no cinema contemporâneo / Communication and culture: amalgam and fragments in the contemporary film

AUTOR(ES)

Pedro Pontes Araújo Castro

DATA DE PUBLICAÇÃO

2005

RESUMO

This paper aims to study the assimilation of stylistic elements from music vídeos in film as of the 1990s. We shall align natural history, hereby understood as a history of symbols, with McLuhans media theories, which deal with changes in sensitivities due to exposure and utilization of new technologies. With these complementary two premises, we shall stablish a distinction between classic film narrative and this new one, influenced by the style of editing and filming of music videos and MTV. This new narrative shall be named Amalgam. We shall demonstrate how such changes in film making reflect the new western cultural environment of the late 20th century, with emphasis on the fragmentation of cultural identities and the rising of a global, media-centered culture.

ASSUNTO(S)

music video teoria da comunicacao post-modernism film pós-modernidade vídeoclipe

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