Competitividade e fruticultura no Brasil: o caso do cluster de Juazeiro e Petrolina. / Competitivenss and fruit production in Brazil: the cluster of Juazeiro and Petrolina.

AUTOR(ES)

Thiago Zanon Pelição

DATA DE PUBLICAÇÃO

2004

RESUMO

This dissertation aims at examining the fruit growing activities in mid-stream São Francisco river, specifically in Juazeiro (BA) and Petrolina (PE). The analysis is based on the concept of cluster as proposed by Michael Porter, on the transaction cost economy and on the model proposed by Elizabeth Farina. The main question here is why Brazil isnt more of a fruit exporter, being one of the greatest world producers and endowed with considerably large comparative advantages. The study wont look into European and American protectionism; rather, trying to identify which actions Brazilian business people and producers can tap in order to enhance business from inside out.

ASSUNTO(S)

engenharia de producao petrolina (pe) cooperativa - organizações cluster cluster fruit production frutas - cultivo petrolina juazeiro (ba)

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