Compartilhamento da informação como subsídio para o processo decisório : estudo de caso da cadeia produtiva avícola o significado para o usuário

AUTOR(ES)
DATA DE PUBLICAÇÃO

2010

RESUMO

The agro industry of chicken, field of study of this research, is important for the national economy, mainly by generating an expressive number of direct an indirect jobs. In spite of recent and victorious story of success of the sector in the country, some factors are of concern because it can directly affect the competitiveness of the segment. Globalized markets, highly competitive, changeable, unstable, demanding consumers, reduced profit margins, increasing the value of production inputs, poor workmanship and neglect of which is treated the information management are situations that lead to the apprehension and uncertainty. The poultry firms to remain competitive in the market need, in addition to periodically rethink their system of work in the search for a product with a higher added value at a lower cost, they also require an effective information management. This includes an accurate information flow between the production chain (inputs, feed mill, integrated, laboratory analysis, promotion and integration, hatchery, and shipping industry) to subsidize the decision process and can positively impacting the performance of the sector. In this context, this research was developed with the primary purpose of analyzing the information sharing between the links of the production chain Avícola Felipe S / A for their ability to use information to support the process of decision making. The methodology used was the case study and data were collected through documentary analysis, questionnaires, interviews and observation. The data collected were categorized into the following themes: a) flows of information of production chain, b) information that support th process of decision making, c) information relevant to decision makers. The results showed that the sharing of information between the links of the production chain do not subsidize adequately the information needs of managers for decision making. The company has no formal structure or planning to manage the process of sharing information and knowledge, for example it cannot keep an area of the company with people, positions and functions allocated to this item. The information flow has this particular structure, but needs formal systematization, occurring in their stages and has involved some deficiency in the communication bottlenecks. In the environment of information technology the company has grown considerably in recent years and consequently their processes, procedures, business rules, etc, it has had major changes and / or new requirements that do not include the current information system, therefore, do not answer fully to information sharing. It seems that the organization has a logical and information flow chains, although they have difficulties in discerning about the failures and the necessary changes in the steps of this flow. Actions and attitudes are suggested to contribute to the identification and improvement of failures presented in order to provide strategic information resources essential to maintaining organizational competitiveness. It is important that the company understands that the information has key role in development of the company and the effective information flows contribute to a better quality of decisions.

ASSUNTO(S)

avicultura avicultura poultry poultry information storage and retrieval systems information storage and retrieval systems knowledge management knowledge management gestão do conhecimento gestão do conhecimento sistemas de recuperação da informação sistemas de recuperação da informação

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