BUSINESS COMMUNICATION AND SUSTAINABILITY: BRITISH PETROLEUM STATEMENT 2010: CASE STUDY / COMUNICAÇÃO EMPRESARIAL E SUSTENTABILIDADE ANÁLISE DE CASO: RELATÓRIO DA BP: BRITISH PETROLEUM 2010

AUTOR(ES)
FONTE

IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia

DATA DE PUBLICAÇÃO

10/04/2012

RESUMO

Sustainability is a complex concept, still full of questions, which will necessarily require a greater dialogue between different social actors for it achievement. From this perspective, this work aims to broaden the discussions on the communicators for a sustainable society. From the study reporting an oil and gas global company, describing its sustainable management after an environmental accident, which occurred in 2010, our analysis seeks to identify new pathways between the practice of corporate communication and their relationship to a society that seeks sustainability.

ASSUNTO(S)

comunicacao empresarial business communication comunicacao social social communication sustentabilidade sustainability

ACESSO AO ARTIGO

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