AUDITORIA DA GESTÃO DA INOVAÇÃO NO SETOR BANCÁRIO: o caso do Banese. / AUDIT OF THE MANAGEMENT OF INNOVATION IN INDUSTRY BANKING: the case of Banese.

AUTOR(ES)
FONTE

IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia

DATA DE PUBLICAÇÃO

12/08/2011

RESUMO

The innovation management has achieved a important role in usual business context as a way how to get profits, processes eficiency and structural flexibility, important aspects to the organization competitiveness and market consolidation. This theoretical and empirical study aims to analyse the process of innovation management in financial companies, taking Banese for this study and using an audit as a tool of analysis, according the model proposed by Tidd, Bessant and Pavitt (2008), which is based on five dimensions: strategy, processes, innovative organization, relationships and learning. The result was presented as a radar chart. The banking sector has been taken to study because envolves services, which has shown more and more economic representation. In the theoretical part, this paper discusses the concepts, types and models of innovation, emphasizing innovations in financial institutions. Also addresses the audit as a way to help high management. In the empirical part, arranged in the form of case study, after apply questions to Banese innovation departments managers, the answers were analyzed by model dimensions, assigning concepts and identifying weaknesses, suggesting improves, that resulted the major contribution of this research. Finally, it was observed a lack of spreading the culture of innovation, with a focus on client and competitiveness, need to converge innovation actions with strategic planning and measure the results of innovation projects, which must be prioritized, with interchange between the departments and with external agents who promote innovation.

ASSUNTO(S)

auditoria serviços bancos economia regional e urbana innovation management audit services banks inovação gestão

ACESSO AO ARTIGO

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