As paixões do homo oeconomicus: racionalidade e afeto na ação econômica cotidiana / The passions of homo economicus: rationality and affection on the economic everyday action

AUTOR(ES)
DATA DE PUBLICAÇÃO

2009

RESUMO

Debtors Anonymous is a twelve-step, self-help group formed by individuals who consider themselves compulsive buyers and/or compulsive debtors. Based on field research conducted at the encounters of the group and on interviews with its members, it is analyzed the economic behavior of these agents before their entrance in DA and the effects that the permanence in the group tend to cause in their behavior. Along with the identification of the mechanisms present on certain problematic experiences in the midst of the economic order especially buying and credit practices seen by the individuals themselves as unjustified, unthought-of or irrational , this work also shows that, functioning as a rationalization dispositive, the group acts upon the economic behavior of its users in a way that leads them to become more adjusted to certain exigencies of the current economic order. The group does that through particular mechanisms, some of which can incite reflexivity and drive these agents attention to aspects of the everyday economic actions that they werent used to perceive (thus producing a renewed investment on such operations), or others that implicitly generate affective dynamics which tend to conduce these agents in the direction of a greater economic rationality. It is thus demonstrated not only how certain emotional experiences contribute to the realization of buying and credit practices which can later be regretted, but also how that type of rationality and its ideal, the homo oeconomicus model is not opposed to emotions and passions, but depends for its own sake of peculiar affective dynamics.

ASSUNTO(S)

afeto consumption affect compulsão indebtment endividamento rationality compulsion consumo racionalidade

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