As atividades culturais no eixo da Avenida Paulista / Cultural Activities along the Paulista Avenue Axis

AUTOR(ES)

Frúgoli Júnior, Heitor

DATA DE PUBLICAÇÃO

24/11/2005

RESUMO

Under many points of view, Paulista avenue has a central importance in the city of São Paulo, such as the concentration of the seats of economic power - particularly of financial capital - political demonstrations, celebrations etc. Beyond these dimensions, the avenue has also been a significant cultural pole represented by MASP - the São Paulo Museum of Art - as well as an extensive range of activities promoted by industrial federations, banking institutions, or new galleries, in most cases involved in institutional marketing. The institutions organization and the public consumer composition are analyzed on a sociological perspective.

ASSUNTO(S)

cultura consumo marketing cidade agente cultural público consumidor são paulo (sp) - politica cultural

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