Architecture, text and image: the rethoric of representation in architectural competitions / Arquitetura, texto e imagem: a retórica da representação nos concursos de arquitetura
AUTOR(ES)
Valéria Cássia dos Santos Fialho
DATA DE PUBLICAÇÃO
2007
RESUMO
This research pursuits a new understanding on relevant moments of the history of architectural competitions in Brazil, by the premise that these are events that render interest for they provide a kind of information that reflects each specific moment of the architectural production. It discusses the importance of representation in the development of the architectural design, the role of graphic material for the transmission of concepts, as well as the overvaluation of discourse and image and the inversion of values that it causes. In this context, it identifies the existence of a specific language in projects developed for competitions, in which the relation between texts and drawings assume peculiar characteristics. It sets the question of how these events generate a critical discussion and how the produced material becomes reference to the formation of specific knowledge in the subject. For that purpose, its content is organized in three moments. The first one establishes a conceptual basis and defines a methodology for the analysis of the collected projects. The second moment consists of an analysis of three fundamental events of our historiography: the Brasilia Urbanization Plan competition (1956) one of the essential realizations for the Brazilian architecture and the history of competitions; the Osaka Pavilion competition (1969) representant of a period of affirmation of a discourse and important part of the Brazilian Modern Movement development; and the Seville Pavilion competition (1991) a polemic event with an expressive repercussion, which characterizes a turbulent period of cultural transition. Following the analysis of theses events of formation the research changes its focus and, in its third part, traces a panorama of realizations from the Seville competition to nowadays. After that, it discusses a contemporary event, the USP Tolerance Museum competition (2005), in order to, from the basis generated by the study of the formation events and its reflections on the recent one, establish an approach to the current context. In the conclusions the research treats of the identification of a representational rhetoric expressed in the analyzed collection of drawings and texts and it discusses the specific message contained in each drawing and its influence in the development of the projects. It confronts the democratization of means with the contestantsspecialization and questions the accessibility to the representation techniques in counterpoint to the difficulty of exploring the available resources avoiding loosing consistence. As a second point, it discusses the values of the texts that accompany the drawings, faced as main conductors of the rhetorical option, and it identifies different strategies adopted by the authors. The last question is about the didactic role of the events while moments of critical reflection and it discusses the permanence of ideas, the formation of repertoire elements and its influence in the field of education. The research concludes its argumentation defending the understanding of the collection of works based in the rescue of documents that may reveal fundamental aspects to the portrait of an era and the formation of our values.
ASSUNTO(S)
representação architectural competitions concursos de arquitetura projeto de arquitetura architectural project representation
