App adoption and switching behavior: applying the extended tam in smartphone app usage
AUTOR(ES)
Roy, Subhadin
FONTE
JISTEM J.Inf.Syst. Technol. Manag.
DATA DE PUBLICAÇÃO
2017-08
RESUMO
ABSTRACT The increasing use of mobile applications have been escalating with the increasing use of smartphones. In the present study, we examine (a) the adoption behavior of mobile apps using the extended TAM framework, and (b) whether adoption leads to subsequent use behavior and switching intentions. Based on data collected from two surveys in India we test the conceptual model of extended TAM and the effects of behavior on switching intentions using factor analysis and structural equation modeling. The major findings indicate a significant effect of most predictor variables on the perceived usefulness and perceived ease of use of apps. Further, we found a significant effect of behavioral intention on use behavior and subsequent switching intentions to apps from computers/laptops.
Documentos Relacionados
- ON THE ROLE OF SWITCHING COSTS AND DECISION REVERSIBILITY IN INFORMATION TECHNOLOGY ADOPTION AND INVESTMENT
- The brain decade in debate: VIII. Peptide hormones and behavior: cholecystokinin and prolactin
- Frontal Lobotomy and Affective Behavior: A Neurophysiological Analysis
- Cellular membranes and tumor behavior: a new hypothesis.
- Mixed states and suicidal behavior: a systematic review