Aplicando técnicas de hipermídia adaptativa em jornais online / Applying adaptive hypermedia techniques in online news

AUTOR(ES)
DATA DE PUBLICAÇÃO

2007

RESUMO

This research concerns a methodology to organize the homepage of online news in order to adapt it according to the main interests of the users. The designers approach to this issue involves the usage of inteligent procedures based on the navigational behavior of the user and statistical analysis of such behaviour. Our main interest concerns the selection of the news to be inserted into this home page and how to distribute them. We deal with some templates for such first page. These templates have slots where news is inserted. These slots are hierarchically distributed in such a way that most important slots are those with photos and larger texts and are located in the best positions. These best slots are filled out with the most interesting news according to each users interests. This whole methodology has been applied to the journalistic site www.globo.com which belongs to a major Brazilian communication company.

ASSUNTO(S)

jornalismo design da informação desenho industrial hipermídia hypermedia adaptive hypermedia information design jornalismo online modelagem do perfil do usuário design hipermídia adaptativa user modeling design journalism. online news

ACESSO AO ARTIGO

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