ANIMATION TO SERVE THE GOVERNMENT: IMAGINARY IN HEALTH AND HYGIENE CARTOONS FOR THE GOVERNMENT CAMPAIGNS DURING THE MILITARY REGIME IN BRAZIL (1972-1979) / ANIMAÇÃO A SERVIÇO DO ESTADO: O IMAGINÁRIO PRESENTE NOS DESENHOS ANIMADOS PARA CAMPANHA DE SAÚDE E HIGIENE DURANTE O REGIME MILITAR NO BRASIL (1972-1979)

AUTOR(ES)
DATA DE PUBLICAÇÃO

2004

RESUMO

This research is about an influence of Brazilian social imaginary which reflects on a cartoon created for health and hygiene children`s campaign promoted by the Brazilian Government Propaganda. In this animation there were three characters: Sujismundo, Sujismundinho and Doctor Prevenildo. These characters had been exhibited in several medias and in Brazilian schools in two different moments in Military Regime period. The films were made by a federal government propaganda agency in the seventies but, in some aspects, they were similar to others characters in Brazilian literature. These characters have been representing an imaginary icon in Brazilian society memory, at least, since the beginning of the Twentieth Century. Therefore, this dissertation proposes discuss some aspects of Brazilian social imaginary present in this cartoon created by the Brazilian Government in the Military Regime.

ASSUNTO(S)

animation animacao literature desenho animado monteiro lobato mito da marginalidade advertising cartoon propaganda military regime monteiro lobato governo militar literatura myth of marginality

ACESSO AO ARTIGO

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