Analysis of the technological segmentation in the steel industry markets in Brazil / Análise da segmentação tecnológica dos mercados da indústria siderúrgica no Brasil

AUTOR(ES)
FONTE

IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia

DATA DE PUBLICAÇÃO

20/09/2012

RESUMO

The objective of this dissertation is to analyze the evolution of the steel industry, mainly in the last three decades, and its recent configuration in Brazil under structureconduct- performance paradigm and Sutton\ s theories. It is aimed to answer some questions, such as: why the integrated mills still exist in Brazil as the mini-mills are surging in the world scenario; what is this industry technology evolution and how does it affect the industry structure? And so far, which are the main reasons to the existing of steel mills based on charcoal and coal at the same time, rather than in other countries? The two theoretical frameworks interact in the explanation of the existing of two independent submarkets in the steel industry in Brazil that are distinguished by their technological trajectories (integrated versus mini-mills) and by their list of products (flat versus long steel). From the Sutton\ s theory perspective, it is still possible to highlight some topics related to the firm decisionmaking level, which is faced with two distinct strategies: the escalation and the proliferation parameters. The first is related to the amount to be invested in R&D and the later refers to how many trajectories and groups the company will operate. Based on econometric analysis, in the time period from 1996 to 2009, are valid the assumptions that these submarkets have different dynamics in the relationship between concentration and investments. Also it is possible to identify positive causal effects concerning technology investments and industry concentration mainly on the long steel submarket, reflecting that as investments are increased, the industry structure is amended to integrate their technology trajectories and thus increasing industry concentration. About flat steel submarket it is showed the maturity of this segment as the concentration is marginally reduced in response to variations in market size and investment. Furthermore, in both submarkets (flat and long steel) it is evident that the BNDES\ s role was not crucial in affecting the concentration in the time period from 1996 to 2009, despite having had this role in previous years.

ASSUNTO(S)

econometria econometrics independent submarkets indústria siderúrgica markets mercados segmentation of markets submercados independentes segmentação de mercado steel industry

ACESSO AO ARTIGO

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