Análise estrutural do turismo do município de Ilhéus (BA). / Structural analysis of tourism in the county of Ilheus, Bahia state, Brazil.

AUTOR(ES)
DATA DE PUBLICAÇÃO

2002

RESUMO

The study presents an analysis of the tourism industry in the county of Ilheus, Bahia State, Brazil. Local tourism structure was evaluated by using the concepts of capital stocks of the basic production factors (physical, financial, human, social, and natural) and by describing some personal characteristics of the tourists and some specification of the trip. Factorial and regression analyses were the utilized analytical tools. Tourist satisfaction was found to be reasonable in the overall evaluation of the sampled individuals. Among the attractions demanded by the tourist the most reproved item was popular manifestations . The attribute environmental charm was considered most desirable and scored best in the visitors evaluation. Based on the characteristics of the tourists, a demand profile could be drawn. The visitors’ states of origin were distributed equally between inland territories and regions near Ilheus. Inter-relations were observed among some studied variables: the majority of visitors are adult and married and most of them have a university degree and a relatively high income. The characteristics of tourist trips revealed that among all visitors, few had been influenced by travel agencies (8%) and by advertisement and publicity (4%), the traditional means of selling tourist products and services. In most cases, tourists had come to Ilheus looking for fun and leisure, while the research showed that the most criticized items were precisely entertainment/amusement. Factorial analysis combined 35 items evaluated by the tourists into 7 factors. The coefficient of the linear regression model showed that the higher the qualification of the touristic structures, the better the overall evaluation of the tourists. Factor 2, called "human capital linked to entertainment services", was found to be most important (higher weight) in the overall score. The other six factors also contributed significantly to the explanation of the overall score (or overall evaluation) given by the tourists. It can be said that tourist structures in Ilheus need higher investments to increase capital stocks in order to maintain demand and growth of its tourist business.

ASSUNTO(S)

econometric structural analysis capital (economia) economy of tourism tourism industry análise estrutural indústria turística stocks of capital econometria economia do turismo

ACESSO AO ARTIGO

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