Análise econômica financeira das alianças estratégicas entre as empresas concorrentes do tipo pseudo-concentração: o caso da aliança entre TAM e VARIG

AUTOR(ES)
DATA DE PUBLICAÇÃO

2006

RESUMO

The structure and the strategy of the organizations have being affected by the international competition intensified in the last decades. Because of this concurrency the entities have being searching strategies in order to remain competitive in the market being one of them to look for partnership with other companies. This is the reason that motivated the present study which general main aim is to verify the reflexes of strategic alliances in the economic income of the companies that adopted it, using as reference the case of TAM and VARIG during their partnership. The methodology of this present study is classified as for the technical proceedings like documental therefore financial statements of VARIG and TAM are used to describe possible impacts from the partaking of flights occurred from 2003 until 2005. The method of research used gave us the possibility to conclude that the strategic alliance probably influenced the reduction of operational costs and expenses of both companies during the period of time of their partnership. We also verified that possibly VARIG depended on much more of the strategic alliance to keep on its continuity, and that TAM may have utilized the partnership to make evident the differences in serving the people and so getting a bigger parcel in the market

ASSUNTO(S)

despesas operacionais strategic alliance aviação civil operational costs civil aviation operational expenses ciencias contabeis custos operacionais aliança estratégica

ACESSO AO ARTIGO

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