Análise dos principais segmentos da indústria marítima brasileira: estudo das dimensões e dos fatores críticos de sucesso inerentes à sua competitividade. / Analysis of the principal segments of Brazilian maritime industry: study of dimensions and the critical success factors inherent to its competitiveness.

AUTOR(ES)

Delmo Alves de Moura

DATA DE PUBLICAÇÃO

2008

RESUMO

The purpose of this study is analyzing the competitiveness of Brazilian maritime industry based on models of Slack, Bolwijn and Kumpe, justified in the sand cone model by Ferdows and De Meyer. The intention is describing the present situation of the industry, its main obstacles, characteristics and localization of the main shipyards in Brazil, defining its view on critical success factors by its own shipbuilders, based on previous studies by John F. Rockart from MIT (USA). The intention is, also, analyzing the four main segments of Brazilian maritime industry: Yachting construction, Navy construction, Platform construction/UEP and Repair. The objective of the study is analyzing how critical success factors of this industry are related to dimensions like Cost, Quality, Flexibility, Time, Reliability and Innovation. What the strong and weak points of Brazilian maritime industry are, described also to specific segments, and where the threats and opportunities lie whether inside the country or worldwide. In order to accomplish the goal of this work it was necessary to visit installations of Brazilian shipyards, class associations, unions, companies of navigation, supply chain and suppliers of machines and equipments. Also, international visits were made in order to collect information on the experience of cluster implementation in Holland, Norway, Spain, Portugal, Bulgaria and Italy. This is a pioneering fieldwork in quantity of shipyards for several different segments of Brazilian maritime industry, in the analysis of critical success factors and in the relation of these factors to the dimensions mentioned above, using multivariate analysis of data to study the level of competitiveness of Brazilian maritime industry.

ASSUNTO(S)

brazilian maritime industry competitiviness success critical factors administração de empresa indústria da construção naval - brasil competição econômica

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