Análise de guias culturais da Área de negociação à luz da teoria da Inteligência Cultural: o caso da cultura árabe / Analysis of cultural guides from the area of negotiation under the light of Cultural Intelligences theory: the case of arab culture

AUTOR(ES)

Andréia Lopes da Costa

DATA DE PUBLICAÇÃO

2009

RESUMO

This work brings an examination of the guides classified as cultural guides, elaborated specifically for the area of international commerce. Its aim is to verify the quality of the information contained in them about culture in general and, the Arab culture particularly; and so its efficiency in the process of intercultural contact, verifying whether in fact they fulfill the role of guiding the reader onto the path of knowledge of cultural characteristics about a particular country, with the intention of making contact possible and facilitating the contact between different cultures. The examination of these guides is made through the theory of Cultural Intelligence, a concept relatively new which is centered on the development of skills and flexibility to learn and assimilate aspects of a new culture.

ASSUNTO(S)

cultural guides cultural intelligence arab culture interação cultural inteligência cultural cultura árabe cultural interaction guias culturais

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