Análise da sustentabilidade no mercado imobiliário residencial brasileiro / Analysis of sustainability in the brazilian residental real estate market

AUTOR(ES)
DATA DE PUBLICAÇÃO

2010

RESUMO

With the turn of the century XX to the XXI, environmental devastation became the main threat to survival of humanity on the planet. Discoveries about the alarming increase in global warming and finite natural resources have brought anew challenge to world development: to promote economic growth while preserving the environment. Construction activity, as part of activities that contribute to the worsening environmental problem begins to be reconsidered as a means of production and efforts have been made to make it less harmful to the environment and urban space. In this context of uncertainty surrounding the sustainable development, a relatively new concept to most people, several companies trying to adapt to produce environmentally friendly products and be environmentally responsible, but without yet having enough knowledge to propose effective solutions. The brazilian real estate market has grown the volume of projects that are launched as sustainable business as more efficient consumption of natural resources and less harmful to the environment, while growing, too, public interest in the consumption these products. It is apparent, therefore, necessary to evaluate the real efficacy of these buildings, therefore, the observation of the way significant as these developments fall within the urban space and its low architectural quality, indicate that there is a distortion of the concept of sustainability in the market. This study aims to contribute to a better understanding of the term sustainability and alert to incorrectly as it has been currently inserted in the production of the property market of residential buildings in Brazil.

ASSUNTO(S)

sustainable residental sustainable architecture condomínio ecológico condominio sustentável green real estate market mercado imobiliário verde ecological home arquitetura sustentável

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