Adoção de tecnologias móveis em empresas do Rio Grande do Norte, Pernambuco e Ceará

AUTOR(ES)
DATA DE PUBLICAÇÃO

2008

RESUMO

One of the best examples of the Information and Communication Technology (ICT) evolutions is on the high capability of storing and processing data into smaller devices, creating a new business condition, the mobility. This mobility in a deeper analysis proposes a business remodeling in many different areas (business segmentations), through the Internet anywhere at any time, allowing managers and researchers to think again their actual models that work nowadays in companies and public institutions, modifying the way internal and external clients can be attended. This thesis analyzes issues on mobile business adoption, technological evolutions and the impacts caused by this new reality the access to information anywhere at any time. This research is exploratory and shows a compilation of similar papers and thesis describing how was conducted the survey within 50 companies in the states of Rio Grande do Norte, Pernambuco and Ceará. The statistics analysis showed the different level of mobile technology usage from simple voice communications to wide band data transmission. The analysis pointed that canonic correlation was the most effective type of analysis to describe the relations among all groups of variables showing which of them are relevant, or not, for mobile technology adoption

ASSUNTO(S)

mobility data transmission telefonia celular 3g transmissão de dados ict adoption cell phones gprs mobilidade sms m-business edge gprs mobile technologies gsm adoção de tic wireless cdma cdma engenharia de producao m-business gsm wireless sms 3g tecnologias móveis edge

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