Adoção de inovações : o uso do e-learning por colaboradores de uma empresa de telecomunicações / Adoption of innovations : the use of e-learning for employees a telecommunications company

AUTOR(ES)

Liliana Vasconcellos

DATA DE PUBLICAÇÃO

2008

RESUMO

The expected benefits of e-learning for an organization depend upon its employees adopting this innovation. Therefore, understanding how individuals adopt e-learning, or resist doing so, can identify potential barriers to acceptance, and suggest actions which can be taken to maximize both e-learnings acceptance and its frequency of use. The main goal of this research is to analyze the factors which influence individual adoption of e-learning by the organizations employees, based on the Technology Acceptance Model - TAM, proposed by DAVIS et al (1989). Initial bibliographical research on individual and organizational adoption of innovation and of e-learning implementation was used to develop the theoretical framework. The conceptual model was tested through empirical research using interviews with e-learning specialists. In the second stage, a large organization from the telecommunication sector in Brazil was chosen to be studied through a multiple methods approach, including interviews with the organizations e-learning team, employee survey and document analysis. Factor analysis, non-parametric tests and logistic regression were conducted on the 312 valid questionnaires answered by the companys employees. The results show TAM is adequate for understanding the factors influencing e-learning adoption. The inclusion of the factor, Favorable Learning Environment, in the analytical framework proved to be an important contribution of the present study. The results confirmed that experience with this innovation and the survey participants profile both can impact employeesperceptions regarding e-learning. The Favorable Learning Environment factor surpasses the others, since it influences both the e-learning Intention and Use Behavior factors in a positive way, and reinforces the relevance of the organizations environment in innovation adoption. The Perceived Usefulness factor is the most important in explaining Intention to Use; at the same time, it can be a negative influence for Use Behavior, which could be explained by possible frustration related to e-learning courses. Among the suggestions given to increase the e-learning adoption in the researched organization, the following could be mentioned: match the e-learning content with both employeesand organizational needs, innovate e-learning methodology, increase leadership involvement and support, encourage e-learning participation during work hours, give better information on available technical support, and improve e-learning communication and quality of system navigation.

ASSUNTO(S)

educação à distância education corporate education to distance innovations technology (administration) educação corporativa tecnologia da informação inovações tecnológicas (administração) information technology

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