A Troca Racional com Deus: A Teologia da Prosperidade praticada pela Igreja Universal do Reino de Deus analisada pela perspectiva da Teoria da Escolha Racional / The rational change with God: The Prosperity Theology practiced by Universal Church of the Kingdom of God (or Igreja Universal do Reino de Deus) through the perspective Rational Choice Theory

AUTOR(ES)
DATA DE PUBLICAÇÃO

2007

RESUMO

When we analyze the contemporaneous Brazilian religious camp we can notice great changes in the religious map of the country. At the same time that there is a tendency of reducing the number of affiliations to traditional religions such as catholic and historical protestant, the evangelical churches are spreading around, specially the neopentecostal. One of the main reasons for this change is the use of the Prosperity Theology by the priests of the neopentecostal churches. In this work we propose to build a study of the Prosperity Theology as a success tool used by Igreja Universal do Reino de Deus (IURD) in order to increase the affiliation number. The religious phenomena analyses will be made under a theoretical perspective of Religion Sociology, known as Rational Choice, by Rodney Stark. This theory proposes to apply economical theories and the one of Rational Choice to the religious phenomena, taking into account the existing religious pluralism in Brazil where the presence of a State with freedom of religion guarantees a free market for the companies that offer religious service. In this context, the conditions for a religious exploitation in the country are established and the specialists have to offer a service that meets the customers needs in order to survive the market competition. The analysis takes into account not only the religious demand in the Brazilian religious camp but mainly the offer of religious assets made by IURD specialists

ASSUNTO(S)

religião no brasil neopentecostalismo brasil -- religiao pentecostalismo universal church of the kingdom of god teoria da escolha racional teoria racional da escolha religion in brazil igreja universal do reino de deus teologia igreja universal do reino de deus prosperity theology teologia da prosperidade neopentecostalism rational choice theory

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