A obra de design brasileiro dos Irmãos Campana sob o olhar das Relações Complexas / The Brazilian design work of the Campana brothers from the perspective of Complex Relations

AUTOR(ES)
FONTE

IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia

DATA DE PUBLICAÇÃO

09/06/2011

RESUMO

This doctoral thesis seeks to analyze the Brazilian design work from the perspective of the Complex Relations, using the Campana brothers as case study. The research is divided into three chapters, the theoretical bases of which are respectively Simplifying Thinking, Complex Relations and Complex Thinking. The connections between theory and the practice of design were emphasized in each chapter of this essay by means of the comparison between Simplifying Thinking, Complex Relations and Complex Thinking, with practical experiences made evident by the design processes performed in the contemporary design, particularly in the work of the brothers Fernando and Humberto Campana. The Simplifying Thinking is based on reason, rationalism and rationalization, which means a simplification of the thought. The simplification principle is still imperative, which is reflected in the design process. By means of the Simplifying Thinking as a theoretical basis, it is established that current design is focused, in sundry cases, only on the profit and consolidates over a fragile, unsafe basis, as a tool which produces innovation, aesthetic beauty and / or customization of objects. Currently, one thing that can be noticed is that the bases of the classical scientific thinking referred to as "simplistic" are unstable because of the development of a new, more global, way of thinking that does not intend to rupture with the previous one, but to show a way to picture things as a whole. This new manner of thinking is called Complex Thinking and is based on the complex, derivative from the Latin word complexus, which means "weaving together". This contemporary thinking is able to gather, contextualize, globalize and, at the same time, recognize the unique, the individual and the concrete. It can be understood, from a contemporary perspective, that the Simplifying Thinking has been outranked and the Complex Thinking is yet being developed. Therefore, this paper constitutes and presents a third form of analysis over the process of design, called Complex Relations, which is stated between the Simplifying Thinking and Complex Thinking. This does not constitute a new way of thinking as Simplifying and Complex Thinking, but a way of understanding this turbulent space that lies between these two ways of thinking. The Complex Relations highlight the transition and the connection between both forms of organization of thoughts above mentioned and contribute to our understanding of the creative process in the contemporary scenario

ASSUNTO(S)

architecture interdisciplinaridade mobiliario artes visuais arquitetura campana brothers interdisciplinarity furniture visual arts

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