A influência da ferramenta "computador" no processo de desenvolvimento de uma marca: o caso da Caixa Ecômica Federal / The influence of the computer as a tool in the process of brand development the case of Caixa Econômica Federal.

AUTOR(ES)
DATA DE PUBLICAÇÃO

2006

RESUMO

This dissertation covers the influence of the computer graphics technology use in the corporate brand creation and development. The study begins by reasoning over the nomenclature in this specific field, followed by a design heightening manifest and the historical report on computer evolution. The analysis finishes with the Caixa Econômica Federal case, which brand was redesigned few times over almost 150 years of existence, in different ways and levels of computer influence in this process. The outcome is enriched by recommendations in how to use the computer as a powerful tool and how to achieve the best solution in the design work.

ASSUNTO(S)

caixa econômica federal. caixa econômica federal design brand computador marca logotype logotipo computer design

ACESSO AO ARTIGO

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