A formação da intenção em duas culturas: um estudo com o turismo de aventura / The formation of intention in two cultures: a study with Adventure Tourism

AUTOR(ES)
DATA DE PUBLICAÇÃO

2007

RESUMO

This work had as main objective to compare the importance of the core variables of the Theory of Planned Behavior (attitudes, subjective norm and perceived control) in the formation of the intention of engage in adventure tourism in the next vacations in the Brazilian and United States cultures. As major hypothesis is be lived that in the Brazilian sample the subjective norm will be a larger importance, than the other variables, and in the Unites States sample attitudes will be more important in the formation of the intention. To realize this objective two studies had been conducted. The first collect the most salient believes about the outcomes behavior, normative references and control factors, in each culture. The data of this study provide the standards that had uses to build the items of the second study and showed that translate of the one of the instruments will not be an adequate strategy to this research. The second study made a comparison between the importance of attitudes, subjective norm and perceived control in each one culture. The results showed that in the Brazilian sample the subjective norm was the most important antecedent of intentions, followed by attitudes. In the United States sample attitudes has the most important antecedent, followed by the perceived control. This work contrasted the main differences in the formation of intention between the Brazilian and United States cultures. Point the in the last intentions are more guide by attitudes, and in the first, are more guide by subjective norm.

ASSUNTO(S)

attitudes collectivism-individualism psicologia subjective norms comportamento humano culture psicologia social

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