A Eletrobrás de hoje e a Eletrobrás do futuro: construindo cenários institucionais e identificando novos negócios
AUTOR(ES)
Silva, Marcos Vargas da
DATA DE PUBLICAÇÃO
2006
RESUMO
This dissertation has as objective builds institutional sceneries capable to describe possible future paths they be traveled it by the Centrais Elétricas Brasileiras S.A. - Eletrobrás. Guided for the field of the managerial strategies, the author adopted the PROSPEX method, by Eduardo Marques (2003), and the obtained results pointed three main sceneries: spotlight, light and lamp. To these sceneries, the theory of the strategic business area (SBA) was applied, what allowed to detect new businesses for Eletrobrás.
ASSUNTO(S)
eletrobrás política energética - brasil energia elétrica - brasil
