A construção identitária do "brasiliense"

AUTOR(ES)

Edgleuba de Carvalho Querioz de Andrade

DATA DE PUBLICAÇÃO

2006

RESUMO

The study based on the influence of the architecture of Brasilia in the life of the people who reside in the Plano Piloto of the city is a result of the analysis of different texts: advertisements, media news and interviews. The objective of the research is to observe how these texts build the identity of the inhabitant of the Federal Capital and in which form the ideological values had an influence in such construction. For this purpose, I used as theorical base the qualitative research. The theoretical presupositions of my reasearch are Critical Discourse Analysis in Fairclough (1996, 1998, 2001 and 2003), Chouliaraki and Fairclough (1999) and Wodak and Meyer (2001). I discussed the concept of ideology, based upon Althusser (1974, 2001), Gramsci (1991) and Thompson (1995). The concept of identity was taken from Giddens (1991, 1993, 2002) and Hall (1992, 2000, 2004). To finish the theoretical presupositions of this long walk, I worked with the multimodal theory of Kress and van Leeuwen (1996, 2001). In relation to the analytical categories, Thompson (1995) was the basis, with prominence for the most representative strategies of symbolic construction: legitimation (rationalization), fragmentation (differentiation) and reification (naturalization), with the intention of observing the ways of operation of the ideology. In the case of Fairclough (2001; 2003), I worked with vocabulary, relations of meanings between verbal phrases and sentences and representation of social events. For the analysis of the multimodal composition, I approached the categories of value of the information, salience and the framing and the representation of the participants. At the end of the research, I found out that the identity construction of the brasiliense is mainly based upon the ideological way the city is seen by its inhabitants and by all brazilians around the country. Thus, this citizen is presented of broken up form, as resulted of the influence of social, historical and economic factors.

ASSUNTO(S)

identidade, ideologia análise do discurso crítica (adc) arquitetura - brasília (df) brasilia linguistica brasília identity, ideology critical discourse analysis (cda). características nacionais - brasil lingüística architecture

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