A construção dos sentidos da masculinidade na telenovela A Favorita: um diálogo entre as representações da masculinidade na telenovela e as representações das manifestações dircursivas do ambiente social brasileiro / A construção dos sentidos da masculinidade na telenovela A Favorita: um diálogo entre as representações da masculinidade na telenovela e as representações das manifestações dircursivas do ambiente social brasileiro
AUTOR(ES)
Daniela Jakubaszko
DATA DE PUBLICAÇÃO
2010
RESUMO
This research is an investigation of the production of meanings that are formed in the dialogue between the representations of masculinity in the Brazilian telenovela, focusing on the study of A Favorita and the representations of masculinity present in several discursive manifestations in social environments. Our hypotheses is that this system of representations is formed in a determined semiosphere (Y. Lotman) and contributes to model (Y. Lotman) the experiences and practices of the masculinity in our current culture. The telenovela is studied as a cultural text (Y. Lotman), as a document of a specific time and collective memory place (M. Halbwachs), as a discourse genre and an enunciation of the daily ideology sphere (M. Bakhtin) and common sense (R. Silverstone, A. Gramsci, A. Heller). The main goals of this research are: to understand how the masculinity meanings are constructed in the telenovela along with other discursive manifestations of the Brazilian social environment; and to contribute to the studies in Communication in order to consolidate a methodological approach that allows one to observe the articulation of meanings phenomenon among telenovela, audience and Brazilian society through the investigation of several factors involved in the communicational process that is a dialogue by nature. It is necessary, then, to construe a route that is not only focused in the production and reception but also in the discursive space between them and that molds the daily experiences transformations, social practices and to the formulation of new consensus that allow socio-cultural changes.
ASSUNTO(S)
masculinidade telenovela brasileira telenovela brasileira comunicação comunicação cotidiano cotidiano gênero do discurso gênero do discurso masculinidade
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