A competitividade e o processo de inovação: um estudo em empresas do Pólo Petroquímico do Sul

Vanessa Machado Fabian

It is possible to say that Brazilian petrochemical companies, after the privatization process and market opening to foreign products, conducted by the Brazilian government during the ninetys, found themselves in a fierce competitive scenario, that carried them into significant institutional changes. Petrochemical companies became encouraged to look for a way of staying alive in such international competition. Sinceproduction capacities of Brazilian petrochemical plants are lower than foreign competitions, making difficult competition based on cost strategies, upgrades in products become primordial to competitiveness. This fact indicates how important is the innovation process in the companies to keep them surviving in the new market. The present study tried to analyze how the Petrochemical Industry Economy, specially the South Petrochemical Pole, could fit into the necessary institutional changes, and to verify how the companies of this Industrial Complex proceed with generation, implementation and diffusion of their innovations. Data were collected through interviews in depth with companies executives of the South Petrochemical Pole, belonging to Planning, Process and, mainly to, Research and Development areas. Analyses of the collected data showed that the companies are moving from traditional to offensive strategies, what can be observed through intensive R&D activity. It also made possible to identify how much such practices related to de innovation process of the companies are institutionalized within the South Petrochemical Pole and also how similar each phase of the innovation process is carried out on each other company, since the generation of ideas up to their diffusion

A competitividade e o processo de inovação: um estudo em empresas do Pólo Petroquímico do Sul

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