1960: Nova Iorque, Londres, Paris e São Paulo / 1960: New York, Paris, London and São Paulo

AUTOR(ES)

Mitsuko Shitara

DATA DE PUBLICAÇÃO

2010

RESUMO

This thesis analyzes the evolution of fashion and the influences that have suffered and induced on the society of consumption in the 1960s. After surveying of the conditions that led to the development of fashion until the 1960s, illustrated by the evolution of design and ways of production and the raise of an important new category of consumer the youth -, it is recorded the way clothing is consumed, replacing the elitism of Haute Couture for the democracy of Prêt-à-Porter. It also analyzes the major cities in terms of scale of production and consumption of clothing, namely New York and its ready-to-wear, the youth boom in London and the prêt-à-porter that carried the signature of great designers of Haute Couture in Paris. From these cities, it is presented the reality of Sao Paulo, the emergence of a fashion with its own personality, although still strongly influenced by design and production practiced abroad, and how Rua Augusta in the 1960s has became the right site to know the big news at first hand

ASSUNTO(S)

rua augusta fashion são paulo moda historia anos 60 60s

Documentos Relacionados

• Proceedings of Thirteenth International Congress on Occupational Health, New York, 1960
• A gênese da sociedade do espetáculo: teatro em Paris, Berlim, Londres e Viena
• Death in the family: The Medical Library Center of New York, 1960–2003
• New York, Sept. 11, 2001
• Proceedings, Fifty-Sixth Annual Meeting, Medical Library Association, Inc. New York, New York, May 6-10, 1957