Advertising Agency
Mostrando 1-10 de 10 artigos, teses e dissertações.
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1. Por uma compreensão do mundo material: uma biografia da marca Apple
Resumo Este estudo reflete sobre como as coisas ou os objetos1, enquanto atores não humanos fundamentais nas experiências de consumo da vida cotidiana, que conectam os humanos mediante suas funções e simbolismos, podem ser caracterizados enquanto predicados da cultura. Essa discussão, ainda incipiente na consumer culture theory (CCT), merece a atenção
Cad. EBAPE.BR. Publicado em: 30/05/2019
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2. A gênese da criação publicitária : um estudo sobre a evolução da propaganda, sua linguagem e o processo criativo de uma agência
Advertising in Brazil not only follows the evolution of the market, but it demonstrates a potential that is a model for many countries. Campaigns winning, innovative agencies and top professionals make up much of a country that has in its history the mark of encouragement to consumption. In this paper we study the creative process of an advertising agency, t
Publicado em: 2010
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3. A gênese da criação publicitária : um estudo sobre a evolução da propaganda, sua linguagem e o processo criativo de uma agência
Advertising in Brazil not only follows the evolution of the market, but it demonstrates a potential that is a model for many countries. Campaigns winning, innovative agencies and top professionals make up much of a country that has in its history the mark of encouragement to consumption. In this paper we study the creative process of an advertising agency, t
Publicado em: 2010
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4. Comportamento informacional dos gestores de uma agência de propaganda
In order to analyze the informational behavior of managers in an advertising agency, where information is the necessary material for the development of its business - that of advertising communication, - the research presented herein was conducted. In working environments, individuals are essential for the attainment of activities, since they are not only in
Publicado em: 2010
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5. A co-criação e a inovação em serviços : um estudo em agências de publicidade
Service innovation is regarded by many authors as one the core issues faced by competitive companies in the tertiary sector. However, not much is known on the effectiveness of client-driven innovation in the advertising sector. This study proposes to research the relation between co-creation and innovation within advertising on a three-perspective approach:
Publicado em: 2009
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6. Avaliação da publicidade de medicamentos veiculada nas principais emissoras de rádio de Natal-RN
Drugs advertising is one of the most important marketing resources used by the pharmaceutical industry to induce people to buy these products although they do not have the real necessity to use them. The purpose of this article is to evaluate drugs advertisings transmitted on radio stations in Natal/RN, from October 2007 to September 2008. Were collected 228
Publicado em: 2009
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7. Processo de Escolha de Bancos de Imagens: Aplicações no Marketing Business to Business
The general objective of this research is to verify which attributes are most relevant to a stock photography agency that represent the purchaser's standards of choice. For this objective to be accomplished, qualitative interviews with the customers of stock photography agencies had been made in order to raise the attributes considered with relevance in th
Publicado em: 2007
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8. Internationalization strategies and mirroring structures in north-american advertising agencies: a multiple case study in Brazil / Estratégia de internacionalização e o espelhamentode estruturas em agências norte-americanas de propaganda: um estudo de casos no Brasil
Globalization is an extensively studied phenomenon, in its economic, social, and cultural dimensions. From the standpoint of Administration, it is configured as a strategical action of companies in search of better productive competitiveness and broader consumer markets. The advertising industry, caracterized as a corporate service backing up the value chain
Publicado em: 2005
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9. Representação da natureza, transformações espaciais e turismo em Brotas/SP
This work consists in a case study whose concern is to understand the decurrent space transformations of the appropriation of the space for the tourist activity in the city of Brotas/SP. Appropriation that gives in such a way in its how much symbolic than material scope, resulting in marks in the Landscape that become possibilities of reading and interpretat
Publicado em: 2005
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10. ANIMATION TO SERVE THE GOVERNMENT: IMAGINARY IN HEALTH AND HYGIENE CARTOONS FOR THE GOVERNMENT CAMPAIGNS DURING THE MILITARY REGIME IN BRAZIL (1972-1979) / ANIMAÇÃO A SERVIÇO DO ESTADO: O IMAGINÁRIO PRESENTE NOS DESENHOS ANIMADOS PARA CAMPANHA DE SAÚDE E HIGIENE DURANTE O REGIME MILITAR NO BRASIL (1972-1979)
This research is about an influence of Brazilian social imaginary which reflects on a cartoon created for health and hygiene children`s campaign promoted by the Brazilian Government Propaganda. In this animation there were three characters: Sujismundo, Sujismundinho and Doctor Prevenildo. These characters had been exhibited in several medias and in Brazilian
Publicado em: 2004