Corporate Sponsorship Of The Arts
Mostrando 1-3 de 3 artigos, teses e dissertações.
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1. The coin of art: the dynamics of artistic and economic fields of CCBs sponsorhip / A moeda da arte: a dinâmica dos campos artístico e econômico no patrocínio do CCBB
A pesquisa teve como objetivo compreender as motivações que sustentam o patrocínio artístico do Banco do Brasil, a partir da análise dos critérios utilizados na seleção dos projetos e na estruturação da programação do Centro Cultural Banco do Brasil (CCBB) São Paulo, nas áreas de artes cênicas e artes plásticas, nos anos de 2005 e 2006. Ident
Publicado em: 2008
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2. Política e Gestão Cultural: Brasil, USA e Europa / Cultural Policy and Management: the US, Western Europe and Brazil.
This text deals with cultural policy, arts and heritage management and funding. It focuses the Brazilian experience, comparing it with the First World one's, so far it's possible based upon the available bibliography. Although focusing ongoing trends, selected aspects of the history of cultural policy in the USA, Britain and France since World War II are ins
Publicado em: 24/11/2005
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3. Parceria Público-Privado na Área Cultural / Public and Private Art Funding in Brazil
Tax incentives to fuel corporate sponsorship for the arts have been introduced in many countries, during the 80's and 90's. Brazil is one of them. To better understand symbolic, political and economic interests involved with such support, this article emphasizes both macro and micro perspectives. From a macro perspective, it examines the impact of neoliberal
Publicado em: 24/11/2005