Corporate Image
Mostrando 1-12 de 35 artigos, teses e dissertações.
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1. Manipulating Disclosure to Repair Corporate Image After an Environmental Disaster: A Study of the Impact of the Dam Failure on Samarco’s Sustainability Reports
RESUMO O objetivo desta pesquisa foi analisar de que forma os Relatórios de Sustentabilidade (RS) são manipulados estrategicamente após a ocorrência de um acidente ambiental, visando à neutralização de danos e reparação de imagem da empresa. É uma pesquisa de natureza qualitativa, tendo sido realizada coleta de dados por meio de técnica de pesquis
BBR. Brazilian Business Review. Publicado em: 2022
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2. Organizational sacralization and discursive use of corporate mission statements
The religious origin of organizational behavior is not easy to recognize, nor are the implications of the Christian heritage of concepts and ideas as applied to organizations. This paper seeks to remedy this by investigating the theological roots of the mission concept. Our central argument is that corporate mission statements are sometimes used as manipulat
BAR, Braz. Adm. Rev.. Publicado em: 2013-06
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3. The FOSTERING INNOVATION AND ITS IMPACT ON THE RESULTS OF MICROS, SMALL AND MEDIUM ENTERPRISES IN THE LIGHT OF THE APPROACH OF TRIPLE HELIX / O FOMENTO À INOVAÇÃO E SEU IMPACTO NOS RESULTADOS DAS MICROS, PEQUENAS E MÉDIAS EMPRESAS À LUZ DA ABORDAGEM DA HÉLICE TRÍPLICE
Innovation in micro, small and medium enterprises has the bottleneck to fundraising. In times of financial crisis these features become even more scarce, an alternative to these companies is to resort to raising funds from the State, the sole agent of the productive sector and economic development that has financial resources that can be used to promote succ
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 17/07/2012
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4. Divulgação Científica em Assessorias de Comunicação : o caso da Fapesp / Scientific Outreach in Communications offices : the case of Fapesp
As instituições de pesquisa e agências de fomento estão cada vez mais conscientes sobre a importância da divulgação da produção científica brasileira para a formação de uma cultura científica no país. A formação de jornalistas especializados na cobertura de Ciência, Tecnologia e Inovação (C,T&I) e a profissionalização das assessorias de
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 04/08/2011
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5. O peso das palavras, o choque dos ideais: uma análise crítica dos indicadores de sustentabilidade como critérios para a gestão da comunicação organizacional / The weight of words, the clash of ideals: a critical analysis of Indicators of Sustainability criteria for the management of Organizational Communication.
A new world order is demanding effectively differentiated postures, organizations from all sectors and spheres, accompanied by the growing surveillance society through mechanisms for evaluating their activities. In order to define ethical parameters have been and are being developed models of accountability of corporate activities. Through them, it is intend
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 23/03/2011
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6. Análise sobre a interatividade do blog da loja Pó de Estrela e sua imagem institucional
Esta monografia tem o propósito de avaliar a contribuição do blog da loja Pó de Estrela para a sua imagem institucional. O estudo do uso do blog no relacionamento com os stakeholders em Porto Alegre descreve dados e analisa o desempenho desta ferramenta de comunicação digital, mostrando sua importância como comunicação bidirecional. O objetivo princ
Publicado em: 2011
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7. Strategic corporate social responsibility management for competitive advantage
Corporate social responsibility strategy and competitive advantage are important issues for the contemporary discussion on corporations in society when taking into account social and environmental impacts. Empirically, we can see that social responsibility strategies are associated with competitive advantages, such as attracting valuable employees as well as
BAR - Brazilian Administration Review. Publicado em: 2010-09
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8. The justification of organizational performance in annual report narratives
In this paper, the nature of organizational discourse is theoretically underpinned by the concept of self-serving attributions, a type of causal reasoning that allows the writer to take credit for good news and avoid blame for bad news. We incorporated signaling theory to the extant theoretical framework for self-serving attributions in order to develop hypo
BAR, Braz. Adm. Rev.. Publicado em: 2010-06
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9. Desempenho social empresarial e o gerenciamento de impressÃes de uma reputaÃÃo socialmente responsÃvel: um estudo em hotÃis do litoral pernambucano
This work presents a qualitative study of multiple cases, using as locus of research five hotels in Pernambuco coastline, in which was analyzed the relation between Corporate Social Performance (CSP), Organizational Impression Management (OIM) and Socially Responsible Intended Image. This relation was investigated based on the analysis of CSP, the identifica
Publicado em: 2009
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10. A retenção de talentos no varejo bancário
This work aims to recognize and demonstrate through the expectations and wishes of the new banking employee what they think about the future of labor market. How to plan their careers, their image for the bank firm and what is more important in their ambition to stay or leave the institution. Bank industry should improve its relationship with their customers
Publicado em: 2009
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11. Subject and contemporary commercial company in impasse: between the neurotic and pervert social ties / Sujeito e empresa capitalista contemporânea num impasse: entre o laço social neurótico e o perverso
Capitalism and labour configuration have been changing deeply since 1970. The research here described is an investigation about the unconscious relation between the subject and the current capitalism configuration in the context of a multinational company in the hotel market. The method adopted was qualitative, being a study of applied psychoanalysis about t
Publicado em: 2009
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12. Percepção dos stakeholders da Embraco, à luz das dimensões da responsabilidade social corporativa
Corporate social responsibility (CSR) is a relatively recent issue in Brazil, compared with other countries. Its understanding and application have generated discussion in academic and business environments, due to the multitude of other terms that are sometimes confused and sometimes complement each other, in order to explain and minimize the impacts of the
Publicado em: 2009