Atletas Uniformes
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1. A fantasia de atleta no imaginário de corredores amadores: análise do papel das marcas esportivas na construção da imagem de participantes de grupos de corrida
The main objective of this research was to describe and analyze the image that amateur runners, members of the runners team Run &Fun, in São Paulo, have of themselves: how they perceive themselves as runners and what are the values that characterize and unite them. An ethnographic research was conducted during one year in which the runners routine and their
Publicado em: 2007