The internationalization process of a Brazilian multinational / O processo de internacionalização de uma multinacional brasileira

AUTOR(ES)
DATA DE PUBLICAÇÃO

2006

RESUMO

The growth in the world economy and foreign direct investment in 2004 resulted from the growth in emerging economies. By 2050 the BRIC countries (Brazil, Russia, India and China) may surpass the current G6. In this context, this study has been developed to support the progress of the knowledge available on internationalization of Brazilian enterprises with focus on the establishment of production subsidiaries abroad. By developing a case study, the process of internationalization of a Brazilian multinational firm with subsidiary in a foreign country has been described, as well as driven a debate on organizational competencies and culture in this process. Research on the process of creating plants abroad by Brazilian enterprises and their competencies are still very limited so this is a exploratory study that provides materials for future studies.

ASSUNTO(S)

organizational competencies empresas multinacionais culture multinational companies cultura competência administrativa

ACESSO AO ARTIGO

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