REBUILDING THE BOOK: A DESIGN STUDY ON THE BOOK`S POSSIBILITIES / A RECONSTRUÇÃO DO LIVRO: UM ESTUDO EM DESIGN ACERCA DAS POSSIBILIDADES DO LIVRO A PARTIR DA HIPERTEXTUALIDADE ELETRÔNICA

AUTOR(ES)
DATA DE PUBLICAÇÃO

2005

RESUMO

The history of the book in the West shows how new technologies and ways of reproduction have changed the book`s structure, and modified its form and relationship with the reader. The supremacy of the codex over the volumen (scroll) and Gutenberg`s movable type (the printing press) are examples of these revolutionary transformations. According to the French historian Roger Chartier, nowadays the electronic text is making the opposition between book and screen disappear, and fostering new writing forms and reading in digital media. Texts become different on the printed page and on the computer screen (as well as in many other electronic gadgets). This represents a book change, which includes, simultaneously, structure, organization, writing manners and appearance. Its further, represents a cultural transformation in the book form, reproduction, distribution and relationship with the reader. A virtual book exists only in cyberspace and in the reader`s mind. In Design, digital technology and hypermedia bring several possibilities and new thoughts about a book`s project. Its pages are converted in hybrid territories, where typography, image, sound and movement involve the reader during the reading action. This means a new concept and the revision of the book`s visual project. This research approaches book design, literature and the narrative forms developed for digital media reading. It deals with form and content, looking for new characteristics of the electronic book as a novelty, and tries to find out which one is surviving this change from print book to screen.

ASSUNTO(S)

escrita literature design hypermedia book hipermidia reading design livro writing literatura leitura

Documentos Relacionados