O GRAU DE INTERNACIONALIZAÇÃO DAS EMPRESAS TÊXTEIS CATARINENSES: UMA CONTRIBUIÇÃO PARA O ESTUDO DA ESTRATÉGIA INTERNACIONAL

AUTOR(ES)
FONTE

IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia

DATA DE PUBLICAÇÃO

31/05/2011

RESUMO

Due to the movement for internationalization of companies has increased, it is necessary for organizations to know the theories that explain the movement towards international markets (Dunning, 1977). The internationalization of Brazilian companies is the result of a series of policy changes, especially of a government policy which provided for the gradual opening of foreign trade. In this study highlighted the need to identify and understand the factors that impact on the evolution of the internationalization of companies in Santa Catarina, especially the textile sector because of its relevance to the economy of the state of Santa Catarina. In this context there is a need to study the degree of internationalization (CAVUSGIL, 1980) and in this study sought to investigate the relationship between the degree of internationalization of the textile companies in Santa Catarina, in the light of economic and behavioral approaches, and organizational performance of same. In general we observe that the studies (eg SEBRAE, 2010) related to the performance achieved in the region of Vale do Itajaí treat the profile of exporting companies and not exactly the same degree of internationalization. This paper provides data on the diagnosis of participation of Santa Catarina textile companies in the international market in the years 2000, 2005 and 2010 and also contributes to theoretical and empirical studies of international strategy. It is a multimethod approach to primary data collection through interviews and survey. The main results of the study have the profile of the companies surveyed as well as descriptive analysis, in which there was no significant relationship between the degree of internationalization and construct indicator percentage of sales for this research and that performance is not influenced by the degree of internationalization. Identified as the main limitation is the small sample size and the downgrade of the databases consulted

ASSUNTO(S)

desempenho grau de internacionalização indústria têxtil administracao administração de empresas degree of internationalization performance textile industry

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