O Associatismo no setor supermercadista: estudo de caso da formação de uma rede de pequenos varejistas em Mossoró/RN. / The Associates in the supermarket sector: case study of the formation of a network of small retailers in Mossoró / RN

AUTOR(ES)
DATA DE PUBLICAÇÃO

2009

RESUMO

Admitting the importance of the networks of business on the Brazilian economic scenery, it is possible to say that the level of knowledge on the subject is not still enough to exhaust the investigations around the same. With this vision, this paper sought to foment important analysis on the networks of supermarket business, of micro and small companies, in particular, the Associação Rede 10 de Supermercados, to evaluate in a critical way its formation and identifying the factors that influence its sustainability. The studys methodology was based on an ample bibliography research, aiming to enlarge the theoretical knowledge on business networks. It was used as basis for defining the theoretical model, the School of Strategy, which tries to identify what establishes the strategys formation as an explicit process of influence, with emphasis on the use of power and politics to negotiate viable strategies to the attendance of specific purposes. Then, it was made a qualitative and quantitative field research, which had as data collection instrument a questionnaire with objective questions directed to the managers of the 12 members of the supermarket network, to describe characteristics and analyze proposals. It was used the program Statistica 6, to perform a descriptive analysis of data. The obtained results may contribute to a better understanding of the formation of networks of business. The results allow to conclude that to be successful, the network of businesses needs a wide proposal, but at the same time focuses on clear objectives and manage the qualification and professional training of its members. Besides that, evidence in accordance with the specific literature, that the network assumes an extremely important role in the business integrated reality, to reconcile competition and cooperation and to mobilize members around common projects, with focus on the competitive advantage gain, stimulating development and sustained growth. At the end of the study, stand out some suggestions aimed to the enlargement of the actuation focus of the Associação Rede 10 de Supermercados, emitted by the owners and adapted for this work.

ASSUNTO(S)

supermercados. redes de negócios. micro e pequenas empresas. administracao business-oriented supermarkets. nets. micron and small companies. sustainable development.

ACESSO AO ARTIGO

Documentos Relacionados