Modelo RCP - Recursos, Conduta e Perfomance aplicado ao setor exportador brasileiro de amêndoas de castanha de caju

AUTOR(ES)
DATA DE PUBLICAÇÃO

2007

RESUMO

The international trade has become in a powerful mechanism of economic and cultural affirmation for countries and companies that search to insert themselves competitively into world market. As the firms objective to reach those extern markets, they need to utilize their strategic resources. The purpose of this work was to apply the RCP model (Resources, Conduct and Performance) to the Brazilian Export Sector of Cashew Nuts (an important natural product for the economy of Northeastern region), in three distinct periods: moment of entrance, current situation (2006) and future (2011). This dynamic construct allowed to evaluate comparatively the resources with the strategies of internationalization together with the degree of internationalization and to verify the relationship between them. The theoretical framework used to analyze the resources was based in Barney (2002), while the analysis of the strategies of internationalization was influenced by Sharma and Erramilli (2004) and the performance was measured by evaluation of degree of internationalization was obtained by Sullivan (1994). The method utilized was the quantitative descriptive analysis. In this study, were investigated the nine companies affiliated to the Brazilian syndicate of Cashew Nuts Sector (Sindicaju), using a questionnaire survey, whose data were analyzed by descriptive statistic. In conclusion, our research showed a direct relationship between the resources employed by firms and the strategies of internationalization, just in the future. Nevertheless, the most internationalized firms adopt strategies of internationalization more complex in the current moment and these trend also to utilize them in the future.

ASSUNTO(S)

exportaÇÃo de castanha de cajÚ - cearÁ - dissertaÇÕes comÉrcio internacional - dissertaÇÕes administracao de empresas planejamento estratÉgico - dissertaÇÕes

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