Gestão de ativos de propriedade intelectual : práticas adotadas por empresas na Bahia.

AUTOR(ES)
DATA DE PUBLICAÇÃO

2009

RESUMO

Intellectual property (IP) is an important instrument for the appropriation of technological development and for the establishment of competitive advantage. Notably for companies that develop technological innovations in the knowledge and intangible economy. In this context of fierce competition arises the need of strategic management of intangible assets including the legal protection of IP rights. However, this strategic management is not only limited to these legal rights. Thus, the objective of this research is to verify the alignment between the management practices adopted by the studied companies and what is presented in the literature regarding strategic guidance for intellectual property management. The methodology was to study multiple cases of the companies Braskem S/A and Plásticos Novel do Nordeste S/A. These companies were chosen because of their significance in the employment of industrial property system. To reach the objective of this research scientific literature are reviewed on the knowledge economy and its influence in the corporate world, as well as on innovation and its impact on the competitiveness of companies and their relationship with the main theme (IP). Additionally, an overview on intellectual property is presented including its legal aspects and management. The empirical part of the research shows the profile of the researched companies, as well as individual and comparative analysis about IP management practices. The results show that the way companies are managed and the practices that they adopt depend on their business strategy, particularly on its technological aspect and/or its innovation and marketing aspects, considering their characteristics of market structures (size, area of operation, type of product, markets, industrial structure, and strategies) and other particular features.

ASSUNTO(S)

intangible assets. innovation management propriedade intelectual gestão da inovação intellectual property management administracao de empresas gestão ativos intangíveis

ACESSO AO ARTIGO

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